Understanding Allergen Emphasis in Erudus

But what does it actually mean? Well, Allergen Emphasis refers to the way that certain allergens - namely the 14 major food allergens or dietary information, is highlighted or presented either within a Product Specification, menu listing or a physical product label. More specifically:

What is Allergen Emphasis in Erudus?

Instead of just listing allergens on their Product Specifications, Erudus allows Manufacturers to apply specific formatting or emphasis to them and will accept any obvious form of emphasis, including:

• Bold Text: Making the allergen stand out (e.g., Milk, Wheat).
• Underlining: Though less common in digital display, this is a traditional labeling method. (e.g. Milk, Wheat)
• Italics: This is seen as less impactful, but can be used. (e.g. Milk, Wheat)
• Capitalisation: (e.g. MILK, WHEAT)

The goal is to draw immediate attention to the presence of common allergens, usually within the ingredients list, and in line with legal requirements.

Below you can see exactly how it works within the Erudus Product Editor.

Step 1

When editing a product, navigate to the ‘Ingredients’ section of the Product Editor.

Step 2

Once the allergen has been identified, you can emphasise in a number of ways - as mentioned above. In Erudus, you can highlight and select the word in question, and enable HTML Bold tags to emphasise it by selecting on the small B as shown in the image below.

Need more help?

The Erudus Knowledge Base is full of guides like this one on Allergen Emphasis, taking you step by step through many Erudus functions - from how to add a product to managing brands in Erudus. You can visit Knowledge Base here.

And of course our dedicated Erudus Support Team are always on hand to help and can be contacted on 0333 121 8999 or via email at support@erudus.com.